LICENSING

Your Very Own Infusion Opportunity

Your Very Own Infusion Opportunity

Ever dreamed of owning a specialty coffee café?
Our benefit to you is based on our expertise and experience in the specialty coffee business. We know the specialty coffee market intimately. We are connected to the world as a member of the globally renowned and recognized Specialty Coffee Association of America (SCAA) and also in working collaboration with the Malaysian Specialty Coffee Association (MSCA).

We understand our consumers and how they’re forever changing along with the times, trends and a fast-growing, fast paced market, so we can share with you our insights, allowing you to create the ideal coffee house experience for each and every customer who walks through our doors. This is the truly unique Infusion experience. 

Our Coffee

Our Coffee

What makes us a specialty coffee company? Specialty coffee is the top 5% grade coffee beans in the world. But more than that, it is about not just the country that it is grown, but also the farm, the soil, the processing methods and the varietal that gives the coffee a unique flavour.

We place very stringent standards on our roasters to ensure the freshest and the best tasting coffee reaches your table each and every time. We also emphasize on sustainability, favouring direct trade so that the farmer is directly remunerated, rather than going through a middleman.

Naturally, our greatest assets and ambassadors are our baristas, and this philosophy stretches from the top to the bottom of the company. We invest heavily in their training and education in accordance with the Specialty Coffee Association of Europe (SCAE) Training Programme. They are not only trained in the discipline of espresso but filter coffee as well.

Our directors have been certified under SCAE and also have participated in industry level competitions such as the Battle of Barista Championships 2014, Malaysia Aeropress Competition 2014, and assisted at the Malaysia Barista Championships 2015. 

Beyond coffee...

Beyond coffee...

When it comes to coffee, we can confidently say that we certainly have the expertise, but Infusion not just

about coffee. Our motto, mission and objective is to “Make Your Day”.
We don't just believe in just serving great coffee, but for you to live and breath the whole experience. We

want every customer to feel better when they walk out than when they walk in.

We are continually striving to improve our coffee house experience ensuring our customers always enjoy their time spent with us, and that they could always have something they like, the way they like it. That is why our offerings vary across a wide range of Serenitea Infusions Organic teas, a premium hot chocolates, pies, quiches, a wide seasonal selection of cakes, pastries and petites to cater for everyone. Starbucks is about creating the perfect moment for everyone, just the way they like it. 

Involvement in Our Community

Involvement in Our Community

Our community is core to the Infusion brand and who we are. We believe in helping not only the communities that our stores are in but also the communities from where we buy our coffee from, which is why we only use Direct Trade coffee, to ensure that farmers get the best deal. This is built on the belief that it is our responsibility to build a more equitable and sustainable coffee community, and also to encourage better quality coffee year on year in return.

We encourage all licensees to do the same and be active within their own community. Usually, they support community programmes like local sports clubs, charities, businesses or issues relating to the environment. This helps us to earn respect for our business and respect from your local community goes a long way to maintain and grow both business and personal relationships. 

The Benefits of Working with Us

The Benefits of Working with Us

By operating an Infusion: Specialty Coffee Co store you can build your business by: 

The Benefits of Working with Us

The Benefits of Working with Us 1

Being assured that you are working with one of the leading specialty coffee experts in the industry. 

The Benefits of Working with Us 2

Making an impact in your local community through consistent customer service and driving customer loyalty. 

The Benefits of Working with Us 3

Accessing the full use of the Infusion brand including participating in all our marketing programmes and loyalty campaigns. 

The Benefits of Working with Us 4

Utilizing our proven standard operating systems coupled with continuous central support. 

Call us at +603 7732 7455
or email us to licensing@infusion.my